It's as if the wide world of gastronomy has just been discovered and we are all being urged to gorge ourselves daily.
Of course major and continuous promotions like this are prompted by massive advertising and public relations campaigns from the food industry. It's not just a journalistic whim. It's a serious commercially funded advertising and public relations campaign to sell food.
The food industry includes everybody from the money hungry factory farmers of livestock like cattle, sheep, pigs and poultry to manufacturers and supermarkets and takeaways; from cookery book publishers to restaurantants. It's one of the biggest business interest groups in the world worth many billions of dollars.
Personally I find the scene a tad boring. It's being going on for so long and so intensely that it's starting put me off my food. I'm tired of seeing the same kind of smiling cook or chef touring around places and telling me how to cook his or her recipes and most of the stuff they cook I wouldn't touch with a barge pole. A lot of it is just crap and not your good every day fare.
I also find that most of the food produced is not healthy. There is an emphasis on meat and diary products which are not good for the health. In addition many of the dishes involved are grossly fattening, they drip with fat. oils, butter and cream.
There is also an absence of vegetarian dishes. In fact I've seen none. Nor have there been promotions of foods for diabetics. Essentially it's all about promoting meats and diary products. The next priority is processed foods which account for a large percentage of the items found in every supermarket and are totally unhealthy.
So what I'm getting at is that this continuous promotion of food you see on TV and read about in magazines is not in the least interested in your health. These guys are only about selling and making money.
In real life good food and diet are much different than the glamorised goo that is being presented to you. A simple low fat, low sugar diet that includes fresh fruit and vegetables - preferably with less or no meat - will let you live longer.
